Swiss unveiling of ‘Save the Flavors’ climate campaign
Researchers, watchmakers and an ice-cream company have joined forces to highlight the beloved foods – including Swiss chocolate – at risk from climate change.
As the Swiss town of Davos hosted the World Economic Forum Annual meeting, watchmaker ID Genève and artisanal ice-cream brand Paleta Loca launched Save the Flavors: Swiss Activation.
This is a Swiss take on the Save the Flavors campaign led by Climate Basecamp, with scientific support from the Nature & Climate Impact Team (NCIT) at the University of Exeter, and patronage from actor and environmental activist Rainn Wilson.
With foods like chocolate and coffee at risk from climate change, the Swiss national awareness campaign will pose the provocative question: “Is it Choco-too-late?”
Running from April to September 2026, this initiative aims to make tangible the impact of climate change on iconic flavors – particularly chocolate, a strong symbol of Swiss identity.
As part of the campaign, Paleta Loca will create special edition Save the Flavors packaging, distributed across Switzerland, with a portion of sales donated to the campaign.
On April 20, ID Genève will unveil a limited-edition watch, Circular 1 also supporting the initiative.
The campaign launch took place at MonkeyRock: A Species Corner for Nature in Davos on Thursday (January 22) with a panel discussion bringing together the founders of ID Genève and Paleta Loca, alongside Cora Taylor, Research Impact Fellow at the Nature and Climate Impact Team.
Monkey Rock: A Species Corner for Nature is a temporary public art installation presented during World Economic Forum week in Davos. The installation was conceived by Joep van Lieshout and Prof. Gail Whiteman.
“Climate science can feel distant until it reaches our daily rituals. Working with Paleta Loca and the Nature & Climate Impact Team allows us to translate rigorous research into something people immediately understand: flavour, pleasure, and emotions. That connection is essential if we want awareness to lead to action,” said Nicolas Freudiger, Co-founder & CEO, ID Genève Watches.
“It’s a true privilege for Paleta Loca to be part of the ‘Save the Flavors’ campaign, alongside ID Genève, Climate Basecamp and Nature and Climate Impact Team, organisations that share our core values. We’re excited to launch this initiative across Switzerland in 2026,” said Benoît Bryand, Co-founder, Paleta Loca.
The campaign will also roll out during three major events: Geneva (Time to Watches), Lausanne (Foodhack), and Zurich (Climate Week).
